The GLOWFestival is an annual festival dedicated to a particular form of augmented reality: the Videomapping and is curated by Primitivi Digitali Association. First edition was made with Magmart Festival of Naples and gloWArp Studio. From 2014 comes to life with his second stand-alone edition and starts from the town of Ostuni (Italy). The GLOWFestival aims to enhance the majority of indoor cultural heritage and make it possible for anyone to be fascinated by this technique. is a tribute to the light and its artistic implications. It will be a traveling festival and will be hosted in archaeological sites, in museums, in churches and in all the municipalities sensitive to the promotion of cultural heritage with innovative techniques and cutting edge.

This is the video of the backstage.